After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months.
First reports of the drink being discontinued appeared before Woods’ accident and subsequent stream of affair accusations, in the Nov. 25 issue of Beverage Digest. “It’s being eliminated because its volume is down 30 percent for the year through the end of October,” said Beverage Digest editor John Sicher. “They need the shelf and cooler space for new products being introduced next year.”
Gatorade regularly discontinues flavors and product lines that do not perform well. Tiger Focus only made up about 4 percent of Gatorade sales, per Sicher.
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